Segment donors for a campaign
Target the right supporters using tags, giving history, recency, and fund interest.
Segments let you send the right message to the right people instead of blasting your whole list. You can build them from tags, recency, frequency, lifetime giving, fund interest, or last-gift date.
Build a segment
Open Segments and add criteria, for example, 'gave in the last 12 months' and 'tagged: gala'.
Preview the audience size, then use the segment to power an email campaign or an export.
Was this article helpful?
Still need a hand? Email hello@donorsbase.com, a real human replies, usually the same business day.