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Help center/Donors & data/Segment donors for a campaign

Segment donors for a campaign

Donors & data · 3 min read

Target the right supporters using tags, giving history, recency, and fund interest.

Segments let you send the right message to the right people instead of blasting your whole list. You can build them from tags, recency, frequency, lifetime giving, fund interest, or last-gift date.

Build a segment

Open Segments and add criteria — for example, 'gave in the last 12 months' and 'tagged: gala'.

Preview the audience size, then use the segment to power an email campaign or an export.

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More in Donors & data

  • Import your donors from a CSVBring your existing donors and giving history over with smart column mapping and duplicate detection.→
  • Find and merge duplicate donorsKeep one clean record per supporter so giving totals and receipts stay accurate.→
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